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Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
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Discourse Analysis of Political Attitudes of the Czech President Miloš Zeman and far-right political parties
Vocel, Jan ; Švec, Kamil (advisor) ; Charvát, Jan (referee)
The key research question of my diploma thesis deals with the problem of whether the President of the Czech Republic Milos Zeman creates the same discourse as far-right political parties in the Czech Republic. The research concerns the social discourse surrounding the current migration crisis facing Europe. In this connection, there is a discourse analysis of the themes of migration, Islam, terrorism, external and internal actors. This research is conducted on the basis of the theory of binaries from Teun Van Dijk, which can be applied to a populist political style characterized by President Zeman and extreme right-wing political parties, among which are analyzed the Workers' Party of Social Justice, National Democracy, Dawn - the National Coalition, Freedom And Direct Democracy - Tomio Okamura and the Citizens' Rights Party. Research data is collected from President Zeman's official communications channels and political parties, including official websites and social networks. Based on a discourse analysis of their political views, it is possible to compare President Zeman and the extreme right-wing parties to each topic and to conclude whether they speak the same or differently about these themes.
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Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
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